The past year has shown what unexpected challenges can suddenly strike the global economy and entrepreneurs. In the beginning crisis management was the main reaction. Although many companies were able to keep up their supply chains, their revenue suffered major losses. At this point strategic knowledge through trade data and innovative business intelligence offer a way out of this crises.

The focus of every company should always be on retaining existing customers and winning new customers, because this ensures sustainable company growth. Thanks to new technologies such as high-performance databases and globally available data, new customers can now be identified by analyzing trade data. With the help of appropriate tools, customers are much easier to find than many company managers think.
