On Thursday, July 9, 2026, France and Morocco will face off in the quarterfinals of the 2026 FIFA World Cup at Boston Stadium—a rematch of the legendary 2022 World Cup semifinal. On the field, the two nations are rivals. In global trade, however, they share one of the closest trade relationships in the Mediterranean region. And one product symbolizes this connection: the tomato.
Moroccan Tomatoes: From Niche Supplier to Global Market Heavyweight
Over the past ten years, Morocco has become a major player in the international tomato trade. Since 2022, the Kingdom has ranked third among the world’s largest tomato exporters; only the Netherlands—which re-exports a significant portion of its produce—and Mexico—whose exports go almost exclusively to the U.S.—rank higher.
The numbers speak for themselves: In 2024, Moroccan tomato exports reached a record high of approximately 767,000 metric tons. In 2025, despite climatic challenges, they still stood at around 703,000 metric tons, representing a market share of 9.16%.
The real shift, however, is taking place in the product mix: segmented tomatoes, cherry tomatoes, baby plum tomatoes, and specialty varieties now account for nearly 59% of total exports.
With over 400,000 metric tons and 35% growth in just two years, they have become the backbone of Morocco’s competitiveness. It is no longer just about volume, but about value and differentiation.
Tomatoes from Morocco: France as an Importer
And where do the goods go? To France.
In 2025, France had a market share of 8.78%.
A significant portion of this is re-exported via French hubs—primarily Perpignan—to other European markets such as Germany, Scandinavia, and Austria.
At the same time, Moroccan exporters are increasingly diversifying: Germany’s share of direct shipments has doubled over the past five years, from 9% to 18%, and the United Kingdom is also growing steadily as a target market. The sector itself is highly concentrated—the ten largest exporters from the Souss-Massa region account for about 65% of the total export volume.
Trade Data Makes the Difference
Whether you’re a sourcing manager in the food retail industry, a logistics specialist on the Agadir–Perpignan route, or an M&A advisor focused on the agricultural sector: Anyone who understands the flow of goods between Morocco and France can identify opportunities before they become visible in the market.
With ABRAMS wiki, you can analyze precisely these trade relationships at the company level:
Use the HS Code Finder to identify the correct commodity code—fresh tomatoes fall under HS Code 0702. In the Free Search, you can find exporters in Morocco and their buyers in France and throughout Europe. With Supply Chain Intelligence, you can make entire supply chains transparent—from the producer in Souss-Massa to the distributor in Perpignan.
Who wins on Thursday is decided on the field. Who wins in trade is decided by having the better data.
Schedule a free demo now and discover the trade flows between Morocco and France for yourself.
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